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Meet the Team


Katherine Plewa, PhD

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Katherine is the founder and Chief Executive Officer of ESM. She is an Ergonomist and a Neuroscientist with a passion for optimizing both organizations and people for peak performance. She holds a Master's in Kinesiology and Doctorate in Biomedical Engineering with her research focusing on reducing and recovering from stress.

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Marcela Correa Villada, MASc

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Marcela is a co-founder and Chief Technology Officer of ESM. She is an accessibility specialist and works with organizations to create inclusive work environments. She holds an MASc in Biomedical Engineering and sits on the Board of Directors for
Access 2 Accessiblity, a non-profit to empower people with disabilities.

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Pauly Plewa, CHAMP

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Pauly is a co-founder and Chief Happiness and Motivation Person at ESM. He is a semi-professional auto racer, recovering paraplegic and motivational speaker. He has a passion for winning championships and inspiring people and organizations to achieve success by improving mental fitness and resilience. 


Daniel Baiguildine

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Daniel (SuperDan) serves on the Board to help ESM with growth objectives, strategy and overall corporate development. Daniel is the president and founder of a company that is akin to an Amazon of Business to Business with aspirations to be a $1 trillion per annum company servicing businesses and governments worldwide as a global marketplace for businesses and governments via its unique Sales As A Service model.


Hilda Ebude

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Hilda is a VP of Business Development at ESM. She works with clients to identify needs and develop business opportunities through innovative avenues. She holds a BA in Management and Entrepeneurship and a professional diploma in Project Management. 

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