Dr. Katherine Plewa,
Founder & CEO
Katherine is a healthcare professional and clinical neurology consultant with a breadth of experience in research, rehabilitation, athletic training and nutrition. She studied Kinesiology at McMaster University, receiving her BSc with honours in 2009, followed by a Master’s from the University of Western Ontario in 2011. She received her PhD in Biomedical Engineering from the University of Toronto in 2018, and today, she works as a clinical consultant with an interest in neuroscience, holistic health and wellness, teaches internationally, and continues to chase motorsports championships while developing new ways to manage stress in the workplace.
Marcela Correa Villada,
Co-Founder & CTO
Marcela holds an MASc. in Biomedical Engineering from the University of Toronto. She has a breadth of experience evaluating and interpreting the needs and abilities of individuals with physical, learning, and mental health challenges. With more than 4 years of experience in testing, customizing, and training on assistive technologies, Marcela has extensive knowledge conducting accessibility testing in multiple platforms by analyzing user experience under multiple conditions and using technologies such as screen readers, switch access, voice recognition, and alternative format. Marcela is a member of the Board of Director of Access 2 Accessibility, a non-profit organization that aims to help support, empower, and network people with disabilities.
Pauly is a true racer at heart, having raced motocross for 11 years at the highest level of amateur racing in Canada and the USA. In 2012, on the verge of his AMA professional debut, he suffered a bad crash leaving him instantly paralyzed from the chest down. Being the ambitious child athlete that he was, Pauly taught himself how to walk and race again by applying the tools he learned from his racing career to his rehab. Today, Pauly is chasing championships on four wheels, teaching people about safe driving, and sharing his story about overcoming disability and envisioning wellness.
VP of Business Development
Hilda has a bachelor’s degree in Business Administration in Management and Entrepreneurship, as well as a Professional Advanced Diploma in Project Management. She has experience in business creativity and innovation, as well as planning, executing and controlling business projects. She knows how to identify customers’ needs and transform them to business opportunities through innovative avenues. Her goal is to develop successful strategic business ideas that will boost profitability while promoting high customer satisfaction. She loves to meet new people of diverse cultures and share ideas and experiences to drive new idea creation.